Terms of Service

01About these Terms

These Terms of Service (Terms) govern your access to and use of the Hoora software, website, and services (the Service). The Service is operated by Hoora Pty Ltd (ABN 87 689 552 449), an Australian company ("Hoora", "we", "us", "our"). Our registered office is at Level 1, 63-73 Ann Street, Surry Hills NSW 2010.

By accessing hoora.ai, app.hoora.ai, or any related page (including app.hoora.ai/try), creating an account, uploading any data, or otherwise using the Service, you agree to be bound by these Terms. If you don't agree, don't use the Service.

If you're entering into these Terms on behalf of a business, you confirm you have the authority to bind that business, and "you" and "your" refer to that business. You're responsible for everyone who uses the Service through your account, and any act or omission of a user under your account is treated as yours.

These Terms incorporate our Privacy Policy by reference. If we've signed a separate written agreement with you (for example, a Master Services Agreement or order form), that signed agreement prevails over these Terms to the extent of any inconsistency.

02The Service

Hoora is a software-as-a-service platform for Australian service businesses. The Service includes (but is not limited to):

• Booking & sales tools, a public website and booking, quote, enquiry and invoice pages (including at <your-name>.hoora.ai), online scheduling, services and resources, staff rostering, and customer records.
• Payments, sending quotes and invoices and collecting payment from your customers via Stripe (Stripe Connect), and billing of your own Hoora subscription.
• Lead capture & attribution, capturing enquiries and missed-call leads (missed-call text-back), tracked links, and reporting on which marketing drives your bookings and revenue.
• Marketing tools, AI-generated campaign calendars and content, and the Campaign Studio, Content Library, and Reel Studio creative tools (see clause 21).
• Intelligence tools, AI daily business summary and suggested follow-ups.
• Integrations, Google and Microsoft calendar sync, Stripe payments, and Twilio SMS.
• The /try demo, a free, no-signup-required demonstration where you describe your business and we build a preview of a booking page for it.

We may add, modify, or remove features at any time. We'll give you reasonable notice for material changes that affect paid plans. We don't warrant that any particular feature will always be available.

03The /try demo

3.1 What /try is

The /try flow at app.hoora.ai/try lets you describe your business and receive a preview of a booking page for it in about 60 seconds. It's a demonstration of the Service, free to use, and doesn't require account creation.

3.2 What we do with your /try inputs

When you use /try, we:

• Process the details you enter with AI (currently provided by Anthropic, PBC, with processing occurring in the United States) to generate the preview;
• Temporarily store those inputs so you can review, edit, and either proceed to account creation or abandon the session;
• If you create an account within a reasonable period, transfer that data into your new account;
• If you don't create an account, retain the data for a short period (no more than 30 days) and then delete it, unless you've asked us to delete it sooner.

See our Privacy Policy for the full detail on data handling.

3.3 Use of /try is for your own evaluation only

You may use /try only to evaluate the Service for your own business. You must not:

• Use /try to evaluate, benchmark, or reverse-engineer the Service for a competing product;
• Submit material that isn't your own, or that you don't have permission to submit;
• Automate, script, scrape, or otherwise programmatically submit material to /try;
• Bypass rate limits, captchas, or other protections;
• Frame, mirror, or republish the /try output or screens;
• Submit material designed to manipulate, mislead, or attack our AI processing or systems;
• Submit material that contains malware, executable code, or material designed to compromise our systems.

3.4 No warranty on /try output

/try is a demonstration provided "as is", with no service levels, warranties, or liability on our part. The extracted data may contain errors. You shouldn't rely on /try output for accounting, tax, or operational decisions without verification.

04Accounts and trial

4.1 Account creation

To use Hoora beyond /try, you need a Hoora account associated with a "store". Account creation requires a valid email address, a password of at least eight characters, and basic business details. You're responsible for keeping your password confidential, for maintaining the security of your credentials, and for all activity under your account. Tell us at hello@hoora.ai immediately if you suspect unauthorised access.

4.2 The 14-day free trial

New stores receive a 14-day free trial with full access to all features (equivalent to our highest-tier plan during the trial). The trial begins when your store is created and runs for 14 calendar days. We don't ask for a credit card for the trial. Trials are provided "as is" with no service levels, warranties, or liability, and we may modify, suspend, or withdraw a trial at any time.

4.3 What happens when the trial ends

• You'll lose access to paid features (Marketing tools, AI daily summary) unless you've upgraded;
• Operational features may remain accessible on the Starter tier (free), subject to our then-current pricing;
• Your data remains in our systems and you can upgrade at any time to restore access.

4.4 Eligibility

You must be at least 18 years old, an Australian-resident business (or operating a business with an Australian presence), and able to enter into binding contracts. Hoora is built for Australian service businesses; we may decline to provide the Service to businesses outside that scope.

05Plans, fees, and billing

5.1 Plan tiers

The Service is offered in tiers, including a free trial, Starter, Team, and Pro. Current pricing and feature inclusions are published on our website. Pricing is quoted in Australian dollars (AUD) and is GST-inclusive unless stated otherwise.

5.2 Payment

Paid subscriptions are processed by Stripe (Stripe Payments Australia Pty Ltd). We don't store your card details, Stripe does. By subscribing, you authorise us, via Stripe, to charge your nominated payment method on a recurring basis until you cancel.

5.3 Auto-renewal

Subscriptions automatically renew at the end of each billing period (monthly or annually, as you elected) at the then-current price. We'll give you at least 30 days' written notice of any price increase.

5.4 Failed payments and past-due accounts

If a payment fails, we'll attempt to retry via Stripe. During this grace period your access continues. If the payment isn't resolved, your subscription will be downgraded to the Starter tier and you'll lose access to paid features until you reinstate payment.

5.5 Refunds

We don't generally offer refunds for partial billing periods, but you have rights under the Australian Consumer Law that aren't excluded by these Terms, including a right to a refund where the Service has a major problem we can't fix in a reasonable time. Contact hello@hoora.ai if you believe you're entitled to a refund.

5.6 Cancellation

You can cancel your paid subscription at any time from your account settings. Cancellation takes effect at the end of the current billing period. After cancellation, your account is downgraded to the Starter tier (not deleted), you keep access to operational features on the free tier, and you can re-subscribe at any time.

5.7 GST and tax invoices

Where GST applies, we'll issue a valid tax invoice for each payment. Hoora's ABN appears on every invoice.

06Your data and your customers' data

6.1 You own your data

All data you upload, enter, or generate through the Service, including bookings, quotes, invoices, customer contacts, services, resources, staff records, rosters, and campaign content, remains yours (your Customer Data). We don't claim ownership of it.

6.2 The licence you give us

To provide the Service, you grant Hoora a non-exclusive, worldwide, royalty-free licence to host, copy, transmit, display, and process your Customer Data for the purpose of providing the Service to you. This licence ends when you delete your data or terminate your account, except where we need to retain limited copies to comply with legal obligations or for backup integrity.

6.3 Aggregated and de-identified data

We may create aggregated, de-identified, or statistical data from Customer Data (for example, "average booking value for a service category in Sydney"), and we may use it during and after your use of the Service to operate, maintain, improve, and develop the Service and our other products, and to publish industry benchmarks or conduct research. Once data is genuinely de-identified, it's no longer your Customer Data. We won't publish or share aggregated data in any way that could re-identify you or your business.

6.4 AI training

6.5 Your customers' data

Some features (notably bookings, quotes, invoices, enquiries, payments, and missed-call text-back) involve us processing personal information about your end-customers, for example, a name, mobile number, or email. For that information:

• You are the data controller (in plain terms, you decide what's collected and why);
• We're the data processor (we process it on your instructions to deliver the feature);
• You warrant that you've given your customers a proper privacy notice and have obtained all consents and lawful bases needed to collect that information and share it with us;
• You're solely responsible for that collection and use, and you indemnify us for it as set out in clauses 12 and 15;
• We handle that data in accordance with our Privacy Policy and applicable law.

6.6 Data export and deletion

You can export your data from the Service at any time. On termination, you can request that we delete your data, and we will do so within 30 days, subject to limited legal-retention requirements (for example, financial records we're required to keep for tax purposes).

6.7 Your own backups

We maintain commercially reasonable backups of the Service, but you're responsible for keeping your own copies of your Customer Data. We're not liable for any loss or corruption of Customer Data that you could reasonably have avoided by keeping your own backup or by exporting your data before termination.

07Acceptable use

You agree not to, and not to permit anyone using your account to:

• Use the Service to send marketing communications that breach the Spam Act 2003 (Cth) (for example, sending commercial electronic messages without consent or without a working unsubscribe);
• Use the Service to collect or process personal information in breach of the Privacy Act 1988 (Cth) or the Australian Privacy Principles;
• Use the Service to make misleading or deceptive representations to your customers in breach of the Australian Consumer Law;
• Use the Service to facilitate illegal activity, fraud, money laundering, or activities prohibited by Australian law;
• Reverse-engineer, decompile, disassemble, or attempt to derive the source code, underlying structure, ideas, AI models, or algorithms of the Service (except to the extent this restriction is prohibited by law);
• Modify, adapt, translate, or create derivative works based on the Service or any output, or remove or alter any proprietary notice;
• Scrape, crawl, copy, frame, mirror, or systematically extract content, screens, or output from the Service, or extract data in bulk beyond what the Service expressly permits;
• Use the Service, any output, or any data or confidential information you access through it to build, train, fine-tune, or improve any product, service, or AI or machine-learning model that competes with the Service or any of our other products;
• Access the Service for the purpose of building or assisting in the building of a competing product, service, or AI model;
• Use confidential information you gain through the Service to solicit or approach our staff, contractors, customers, or suppliers without our prior written consent;
• Submit data you don't have the right to submit, or that infringes anyone's intellectual property or privacy;
• Resell, sublicense, rent, lease, time-share, or transfer your access to anyone else (except permitted staff users within your store);
• Attempt to circumvent rate limits, paywalls, plan gating, or any technical protection;
• Interfere with the security or operation of the Service, including by uploading malware, attempting unauthorised access, or conducting any denial-of-service attack.

A breach of this section is a serious breach of these Terms. We may suspend or terminate your account if we reasonably believe you've breached it.

08Intellectual property

8.1 Our IP

The Service, including all software, source code, designs, user interfaces, logos, the Hoora name and eye logo, AI prompts, prompt engineering, models, model outputs, data extraction logic, algorithms, documentation, and the look and feel of every screen, is owned by Hoora Pty Ltd or licensed to us. We also exclusively own all system metadata, data generated automatically in the course of operating our systems that doesn't relate specifically to you and can't be separated and transferred to you. No rights are transferred to you except the limited right to use the Service as set out in these Terms; all rights not expressly granted are reserved to us.

8.2 What you can't do with our IP

• Copy, reproduce, adapt, or create derivative works of the Service;
• Use the Hoora brand, logo, screenshots, or marketing copy without our written permission, except for accurate, factual references (for example, "we use Hoora");
• Pass off any product or service as being Hoora's or affiliated with Hoora;
• Replicate the design, layout, flow, prompts, or output structure of the Service in a competing product.

8.3 Your licence to use AI output

Subject to clause 10 in all respects, we grant you a non-exclusive, non-transferable, non-sublicensable, revocable, royalty-free licence, during the period you have an active account, to use the AI-generated and other output produced for you (the Output) solely for the internal operation and marketing of your own business. This licence is automatically and immediately revoked, without notice, if you breach these Terms (including the Human Review Obligation in clause 10.4), on any breach of clause 7, or on termination of your account. Once the licence is revoked, you must stop using the Output.

8.4 Feedback

If you give us feedback, ideas, suggestions, or enhancement requests about the Service, you assign to us all intellectual property rights in that feedback, effective automatically on creation, and we may use, exploit, and commercialise it without restriction, attribution, or compensation to you. You're not transferring ownership of your own underlying products or business IP, only the feedback itself.

8.5 No adverse claims

You must not, and must ensure your users do not: (a) register, apply for, claim, or assert any intellectual property right in the Service, our AI models, system metadata, Output, or our confidential information; (b) challenge or oppose, or assist anyone else to challenge or oppose, our ownership of or rights in any of the foregoing; or (c) use any of our trade marks, service marks, or trading names without our prior written consent.

8.6 Benchmarking

You must not publish or disclose to any third party the results of any benchmarking, performance assessment, or comparative analysis of the Service without our prior written consent. Any such benchmarking you conduct is our confidential information.

8.7 Trade marks

"Hoora" and the Hoora eye logo are trade marks of Hoora Pty Ltd. Other names, logos, and trade marks are the property of their respective owners.

09Third-party integrations

The Service integrates with third-party services including Google (Calendar), Microsoft (Outlook / Microsoft 365 Calendar), Stripe (payments and payouts), Twilio (SMS and missed-call text-back), Anthropic (AI processing), Supabase (hosting and database), Meta (advertising pixel), and Vercel (web hosting and analytics). You're responsible for complying with the terms of any third-party service you connect to your Hoora account, and a breach of a third-party service's terms by you is a breach of these Terms.

We're not responsible for the availability, accuracy, acts, or omissions of any third-party service, or for any delay, error, outage, or data deficiency it causes. If a third-party service is unavailable, the corresponding features in Hoora may not work, for example, if your connected calendar provider is down, calendar sync won't run. We may add, change, or discontinue any third-party service or integration at any time and without liability to you, provided we don't permanently remove a core feature of a paid plan during your then-current paid term without offering a reasonable functional substitute.

10AI-generated output

10.1 Nature of AI output

Many features of the Service produce AI-generated output, including marketing campaigns, daily business summaries, suggested follow-ups, captions, shooting tips, and reels. Output is generated algorithmically and may contain errors, omissions, inaccuracies, hallucinations, or content that isn't appropriate for publication without review. It may also reflect biases in training or input data.

10.2 Not advice

We don't provide marketing, business, legal, financial, or any other professional advice through the AI features or otherwise. Output is information generated by a software tool for your consideration only. It isn't a recommendation, opinion, or endorsement by us, and you shouldn't treat or rely on any part of it as advice of any kind.

10.3 No warranty of accuracy

To the maximum extent permitted by law, we make no representation or warranty that Output (including AI-generated captions, AI-generated marketing plans, or business summaries) is accurate, complete, current, reliable, fit for any purpose, or free from error.

10.4 Human Review Obligation

10.5 You're responsible for your business decisions

You're solely responsible for any content you publish, send to customers, or act on, even if Hoora generated or suggested it, and for every commercial, financial, marketing, or operational decision you make, whether or not it was informed by Output. We have no liability for the outcome of any such decision, including lost revenue, increased costs, reputational harm, or third-party claims. If a Hoora-generated campaign breaches the Spam Act or makes a misleading representation when you send it, that's on you, not on us.

10.6 Third-party AI models

Output may be generated in whole or in part by third-party AI models (currently Anthropic's Claude). We don't warrant the accuracy, appropriateness, or consistency of those models' output, and we're not responsible for changes to their behaviour, availability, or performance. We may change, replace, or discontinue the third-party AI models underlying our AI features at any time and without notice.

10.7 Future AI features

Any additional AI-driven features we introduce are covered by this clause 10 in full. Your use of any such feature is your acceptance of these obligations and limitations, and we're not required to give advance notice of new AI features.

11Confidentiality

11.1 Our Confidential Information

Through your use of the Service you may be exposed to our Confidential Information. This includes (without limitation) the Service's source code, software architecture, algorithms, AI and machine-learning models, training data, model outputs, prompt-engineering methodologies, system documentation, product roadmaps and unreleased functionality, integration methodologies and APIs, pricing and commercial terms, performance benchmarks, and anything else that is marked or designated confidential or that a reasonable person would understand to be confidential given its nature and the circumstances of disclosure. The fact that part of the information is public doesn't relieve you of your obligations in respect of any non-public combination or compilation of it.

11.2 What you must do

You must, in respect of our Confidential Information:

• Keep it strictly confidential and use it only as needed to use the Service for your own business;
• Protect it using at least the same degree of care you apply to your own most sensitive confidential information, and in any event no less than a reasonable standard of care;
• Not disclose it to anyone except your staff who have a genuine need to know and who are bound by confidentiality obligations no less protective than these;
• Not copy, reproduce, reverse-engineer, or otherwise exploit it;
• Promptly notify us in writing if you become aware of any actual or suspected unauthorised access to, use of, or disclosure of it.

You remain responsible for any act or omission of your staff or users that would breach this clause if you had done it yourself.

11.3 Exclusions

These obligations don't apply to information you can show by written records: (a) is or becomes public through no act or omission of yours; (b) was rightfully known to you before disclosure, free of any obligation of confidence; (c) is independently developed by you without reference to our Confidential Information; or (d) is lawfully received from a third party who had the right to disclose it without restriction.

11.4 Compelled disclosure

If you're required by law, regulation, or court or government order to disclose any of our Confidential Information, you must (to the extent the law allows) give us prompt written notice before disclosing, so we can seek a protective order; cooperate with us in doing so; disclose only the minimum required; and use reasonable efforts to obtain confidential treatment for what's disclosed.

11.5 Your confidential information

We'll treat the non-public business information you give us and mark as confidential with the same standard of care, and use it only to provide the Service to you and as otherwise permitted by these Terms and our Privacy Policy.

11.6 How long this lasts

These confidentiality obligations survive for five years after your account ends, and indefinitely for any information that is a trade secret for as long as it remains one.

11.7 Injunctive relief

You acknowledge that a breach or threatened breach of this clause may cause us irreparable harm for which damages alone would be an inadequate remedy. We're therefore entitled to seek urgent injunctive and other equitable relief from any court of competent jurisdiction, without having to prove actual damage and without being required to post any bond or security, in addition to any other remedy available to us.

12Privacy and data protection

12.1 Compliance

Each of us must comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles in connection with our own activities under the Service. How we handle personal information is set out in our Privacy Policy.

12.2 Your obligations

You warrant that you've provided all required collection notices, obtained all consents, and established all lawful bases necessary for us to collect, use, disclose, store, and process the personal information in your Customer Data under these Terms, including any personal information collected through the Service, and that doing so won't breach the Privacy Act or any other law.

12.3 Our role

Where your Customer Data includes personal information, we handle it only as reasonably necessary to provide the Service, take reasonable steps to protect it against unauthorised access, disclosure, or misuse, and cooperate with you as reasonably necessary in connection with any eligible data breach under the Notifiable Data Breaches scheme that directly involves Customer Data we hold. We may use overseas sub-processors (including AI/LLM providers); you acknowledge and accept the associated APP 8 considerations.

12.4 Customer personal-information indemnity

You indemnify us, and our officers, employees, and contractors, against any third-party claim, regulatory action, fine, penalty, and related cost (including reasonable legal costs) arising from: (a) your failure to obtain valid consent for personal information you collect from your customers through the Service; (b) use of that personal information in breach of the Privacy Act or the Spam Act 2003 (Cth); or (c) any regulatory investigation or enforcement action in connection with that personal information, except to the extent caused solely by our own breach of these Terms.

13Warranties and Australian Consumer Law

13.1 Australian Consumer Law

Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy you have under the Australian Consumer Law (Schedule 2 to the Competition and Consumer Act 2010 (Cth)) or any other law that can't be lawfully excluded. The limitations and exclusions in these Terms apply only to the extent permitted by law.

13.2 What we warrant

We warrant that we'll provide the Service with reasonable care and skill and that the Service will perform materially in line with our published description during your paid term.

13.3 Everything else is "as is"

Subject to clauses 13.1 and 13.2, and to the maximum extent permitted by law, the Service is provided "as is" and "as available", and we exclude all other representations, warranties, conditions, and guarantees, whether express or implied, including as to merchantability, fitness for a particular purpose, title, non-infringement, or that the Service will be uninterrupted, error-free, secure, or meet your specific requirements.

13.4 AI output disclaimer

To the maximum extent permitted by law, we expressly disclaim all warranties as to the accuracy, completeness, reliability, or fitness for purpose of any Output. You assume all risk associated with relying on Output.

13.5 Our consumer-guarantee remedies

If we're liable under a consumer guarantee that can't be excluded but our liability can be limited, our liability is limited (at our option) to: re-supplying the Service, or paying the cost of re-supplying the Service.

14Limitation of liability

14.1 General cap

Subject to clause 13 and clause 14.4, and to the maximum extent permitted by law, the total aggregate liability of each party to the other for all claims arising out of or in connection with the Service or these Terms is limited to the amount you paid us for the Service in the 12 months immediately before the claim arose. This cap applies to all claims in aggregate, not per incident.

14.2 Excluded losses

Subject to clause 13 and clause 14.4, neither party is liable to the other for any indirect, consequential, special, incidental, or punitive loss, or for loss of profits, loss of revenue, loss of business, loss of goodwill, loss of data (other than reasonable costs of restoring data from backup), or loss of opportunity, even if that loss was foreseeable and even if the party was advised of the possibility.

14.3 AI-specific limitation

To the maximum extent permitted by law, we have no liability for any business decision you make, regardless of whether it was informed in whole or in part by Output, and no liability for any loss arising from your reliance on or publication of any AI-generated content (including marketing campaigns, captions, or pricing suggestions). All claims relating to AI features or Output are in all cases subject to the cap in clause 14.1 and the exclusion in clause 14.2.

14.4 What isn't capped

Nothing in this clause 14 limits or excludes your liability for: (a) your payment obligations; (b) your indemnities in clauses 12 and 15; (c) your breach of clause 7 (Acceptable use) or clause 8 (Intellectual property) involving building a competing product, unauthorised exploitation of our IP, or use of Output in wilful breach of the Human Review Obligation; (d) your breach of the Privacy Act or the Spam Act causing loss to a third party; or (e) either party's liability for fraud, wilful misconduct, or death or personal injury caused by negligence, or any other liability that can't be limited or excluded at law.

14.5 Mitigation and contribution

Each party must take reasonable steps to mitigate its loss. A party's liability is reduced proportionately to the extent the other party's (or its users') acts or omissions caused or contributed to the relevant loss.

15Indemnities

15.1 What you indemnify us for

You indemnify us, and our officers, employees, and contractors, against any third-party claim, regulatory action, fine, penalty, and related cost (including reasonable legal costs) arising from:

• Your Customer Data or content infringing a third party's rights or breaching any law, where the infringement or breach is caused by your own content and not by our processing of it;
• Your breach of these Terms, in particular clause 7 (Acceptable use);
• Personal information collected through the Service that is processed without valid consent or in breach of the Privacy Act or Spam Act, where the breach is attributable to you and not to our own handling of that information;
• Marketing or advertising content you publish that breaches the Australian Consumer Law, where the defect arose from your alteration or approval of Output rather than from the Output itself;
• Your breach of a third-party service's terms, where the breach wasn't caused or contributed to by us; or
• Your use of Output in a way that breaches the law or another person's rights.

15.2 What you don't indemnify us for

For fairness, you don't need to indemnify us for loss arising from your good-faith reliance on Output that contained errors or inaccuracies generated by our AI features where you completed the Human Review Obligation in clause 10.4, nor for any loss caused by our own breach of these Terms or our negligence.

15.3 How indemnities work

To claim under an indemnity, we'll notify you of the claim promptly, let you participate in the defence, and not settle a claim you're indemnifying without your consent (not to be unreasonably withheld). You must not make any admission about a claim we're defending without our consent.

16Suspension and termination

16.1 You can terminate any time

You can cancel your subscription or close your account at any time from your account settings, or by emailing hello@hoora.ai.

16.2 We can suspend or terminate

We can suspend or terminate your access (in whole or in part) if:

• You breach these Terms and don't fix the breach within 14 days of us asking (or immediately, if the breach is serious or can't be fixed);
• You fail to pay fees when due and don't fix that within 14 days of us giving you notice;
• We reasonably believe, on objective evidence, that your use presents an immediate and material security risk to the Service or to other users' data;
• A third-party service we rely on (such as Stripe, Google, or Microsoft) suspends or terminates our access in a way that prevents us providing the relevant feature;
• We're required to do so by law, court order, or regulatory direction; or
• You use the Service in a way that creates legal, security, or reputational risk to us or other users.

We'll restore access as soon as the cause of a suspension is resolved.

16.3 Effect of termination

• Your right to use the Service, and your licence to use the Output, end;
• We'll provide a reasonable opportunity to export your data;
• We'll delete your Customer Data within 30 days, subject to limited legal-retention obligations;
• Each party must return or destroy the other's Confidential Information, subject to legal-retention requirements and routine backup processes.

16.4 Survival

Termination doesn't affect any rights or remedies that have already accrued. Any provisions that by their nature should survive, including clauses 6, 7, 8, 10, 11, 12, 13, 14, 15, 16, 19, 20, and 21, survive termination or expiry.

17Force majeure

Except for payment obligations, neither party is liable for any failure or delay in performing its obligations caused by an event beyond its reasonable control, including acts of God, fire, flood, pandemic, government action, acts of terrorism, labour disputes, utility or telecommunications failures, internet outages, failure of a third-party service, or denial-of-service attacks. The affected obligation is suspended while the event continues. If the event continues for more than 60 days, either party may terminate the affected subscription on written notice, without liability.

18Changes to these Terms

We may update these Terms from time to time. If a change is material, we'll give you reasonable notice, by email or in-app notice, at least 30 days before the change takes effect. Your continued use of the Service after the change takes effect means you accept the new Terms. If you don't accept, you can cancel before the change takes effect and we'll refund any prepaid fees for the unused period.

19Dispute resolution

19.1 Talk to us first

Before starting any legal action, you agree to contact us at hello@hoora.ai and try to resolve the issue informally. We commit to doing the same.

19.2 Urgent relief

Nothing in clause 19.1 prevents either party from seeking urgent injunctive or other equitable relief from a court at any time, for example, to protect Confidential Information or intellectual property, without first using the informal process.

19.3 Small business ombudsman

If you're a small business and we can't resolve a dispute informally, you may be able to access the Australian Small Business and Family Enterprise Ombudsman for assistance.

19.4 Governing law and jurisdiction

These Terms are governed by the laws of New South Wales, Australia. Each party submits to the non-exclusive jurisdiction of the courts of New South Wales and the courts of appeal from them.

20General

20.1 Entire agreement

These Terms, together with the Privacy Policy and any plan-specific terms we agree in writing, are the entire agreement between you and us about the Service, and supersede all prior representations and understandings. Any additional terms you try to impose have no effect, as set out in clause 1.

20.2 Assignment

You can't assign these Terms without our written consent. We can assign or novate these Terms to a related body corporate or to a buyer of our business without your consent.

20.3 Subcontracting

We may subcontract any part of our obligations without your consent, and we remain responsible for our subcontractors' performance.

20.4 Publicity

We may identify you as a customer of Hoora, and use your business name and logo, for marketing and promotional purposes. If you'd prefer we didn't, just let us know at hello@hoora.ai and we'll stop.

20.5 No partnership

Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

20.6 Severability

If any part of these Terms is unenforceable, it's read down or severed to the minimum extent necessary, and the rest remains in effect.

20.7 Waiver

Failure to enforce a right under these Terms isn't a waiver of that right. A waiver is only effective if given in writing.

20.8 Notices

We'll send notices to you at the email address you've registered. You can send notices to us at hello@hoora.ai.

20.9 Unfair contract terms

If you're a small business (under 100 employees or under $10 million annual turnover), the unfair contract terms regime under the Competition and Consumer Act 2010 (Cth) applies to these Terms. Nothing in these Terms is intended to be an unfair term, if a court finds any term unfair, that term will be void and the rest of the Terms will continue.

21Campaign Studio, Content Library, and Reel Studio

This clause applies whenever you use the Campaign Studio (building campaigns), the Content Library (uploading and storing clips, images, audio, and other media), or the Reel Studio (assembling Reels and video content). In this clause, Your Content means everything you upload, import, or create using these tools, including video clips, footage, images, photographs, audio, voiceovers, text, captions, fonts, logos, and brand assets. Your Content does not include media we supply from the Hoora library (clause 21.5), which we license to you separately.

21.1 You own Your Content; the licence you give us

You keep ownership of Your Content. To provide these tools, you grant Hoora a non-exclusive, worldwide, royalty-free licence to host, store, copy, transcode, process, and adapt Your Content as technically necessary to operate the tools and to produce the campaigns and Reels you create. You can delete Your Content at any time.

21.2 How publishing and hosting work

The Reel Studio is an editing and production tool. When you finish a Reel, you download it and publish it yourself on your own channels (for example, Instagram or Facebook). We don't host or publish your finished Reels on Hoora domains, and we don't communicate them to the public on your behalf.

We may, in the future, offer to host certain Reels on a Hoora-operated page (for example, at a yourstore.hoora.ai address). If we do, that hosting will be limited to Reels created entirely within Hoora using the Reel Studio and media you sourced through Hoora (including tracks from the Hoora library). It will not extend to any Reel or content that you exported, modified outside Hoora (including by adding music in another application or platform), and then re-uploaded for us to host. If we introduce hosting, we'll set out any additional terms at that time, and where we host a Reel at your direction you authorise that hosting and remain responsible for the content under this clause 21.

21.3 You are responsible for Your Content

You are solely responsible for all of Your Content and for ensuring that Your Content, and our hosting and processing of it, and your publication of it, complies with all applicable Australian laws. This includes (without limitation) the Copyright Act 1968 (Cth), trade mark law, the Australian Consumer Law (including the prohibitions on misleading or deceptive conduct and false or misleading representations), the law of defamation, the Privacy Act 1988 (Cth), classification and prohibited-content laws, and any applicable advertising codes relevant to service businesses (for example, the AANA codes, and, if you promote alcohol, the ABAC Responsible Alcohol Marketing Code).

21.4 Rights, licences, and consents you must hold

You warrant that, for all of Your Content (that is, everything other than media we supply from the Hoora library), you own it or have obtained every right, licence, permission, and consent needed for you to upload and use it through the Service and to publish it, including:

• copyright and any other rights in all video, footage, images, photographs, graphics, fonts, and artwork;
• all rights in any music, sound recording, or audio you add other than from the Hoora library; and
• any release, permission, or consent required from a person, brand, or owner of property that is identifiable in Your Content.

21.5 The Hoora music library

21.6 Other music, and music you add elsewhere

For any audio you use that doesn't come from the Hoora library, we grant you no licence and accept no responsibility. This includes music you add to a Reel after you download it, and music you add on the platform you post to (for example, Instagram's or Facebook's in-app music). That music is provided under that platform's or provider's own terms and licences, and you're solely responsible for complying with them, including any restriction on commercial, advertising, or business use. We recommend you only ever use music that you're licensed to use, or the music options the destination platform makes available for business use. Nothing we say or recommend is a representation that any particular track is cleared or safe for your use.

21.7 Prohibited content

You must not upload, create, or publish content through these tools that: infringes any person's copyright, trade mark, or other rights; is unlawful, defamatory, obscene, or misleading; sexualises or endangers a minor; is classified RC (Refused Classification) or would be; or incites violence, hatred, or unlawful activity. This is in addition to clause 7 (Acceptable use).

21.8 We don't clear or vet Your Content

We don't review, vet, clear, or verify the rights in Your Content, and nothing in the Service is legal advice or any representation that any content is cleared, licensed, or safe for you to use. Any AI-assisted output you generate using these tools is also subject to the Human Review Obligation in clause 10.4. You remain responsible for reviewing and clearing everything before you publish it.

21.9 Takedown and removal

We may, at our discretion and without liability to you, remove, disable, refuse to host, or stop publishing any of Your Content that we reasonably believe is unlawful, infringing, or in breach of these Terms, including on receipt of a complaint from a rights holder. We operate a notice-and-takedown process: if you believe content on the Service infringes your rights, contact us at hello@hoora.ai (marked "Copyright"). We may suspend or terminate the accounts of repeat infringers.

21.10 You indemnify us

You indemnify Hoora, as set out in clause 15, against any third-party claim, demand, regulatory action, fine, penalty, or cost (including reasonable legal costs) arising from Your Content or its use or publication, including any claim by a rights holder, collecting society, or individual that any music you added outside the Hoora library, or any footage, image, or other material, infringes copyright or any other right, or that published content breaches the Australian Consumer Law or any other law. This indemnity does not apply to the extent a claim relates solely to a Hoora library track used by you in accordance with these Terms.

22Contact